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Dedicated to eyecare, Rubeena Jadwat’s career in optometry is one which resonates her professionalism. However, how did Rubeena become an optometrist and what satisfaction does she acquire from her profession?

Qualifying in 2004 at the University of KZN, Westville, as well as holding an Honorary Bachelor of Optometry degree, Rubeena explains her decision to become an optometrist is one which she feels compliments her desire to help others.

“I chose optometry as a career, as it is meaningful work, where I can make a difference in the lives of others. Furthermore, optometrists experience immediate gratification when patients put on glasses or contact lenses and immediately see a difference.”

She emphasises that she also enjoys establishing a good relationship with her patients, making each experience unique and enjoyable. 

“Your eyes are your windows to the world, and I have the pleasure of creating a better life for you,” she says. 

Initially working for the Department of Health as their district optometrist, Rubeena was the first optometrist in the Amajuba district to open an optometry clinic at all the hospitals and clinics in the area. 

“I serviced more than 47 clinics a month and saw thousands of patients.” 

Wanting to enhance her knowledge in optometry, Rubeena then moved to London, England, where she worked for Specsavers.

“When my visa ended, I returned to Newcastle and worked many locum posts with our local optometrists. I was then called back by the Department of Health, as a Senior District Optometrist, to do PHC training and work at eye clinics at the various hospitals.”

For the next five years, she worked relentlessly for the Department of Health, before taking up a job opportunity in Mauritius. 


“I worked for a private optometrist, who has more than 20 practices on the island. We did two or three practices a day, seeing over 50-60 patients daily. I returned to South Africa in early 2012 and then opened Torga Newcastle for Torga SA at the Newcastle Mall. I spent two years with them as Senior Optometrist and Store Manager.” 

Within those two years, Rubeena got married and proudly became a mother.

“Having a small baby made working long hours difficult. So, I decided, in order to have the best of both worlds, I would have to open my own practice. And so, in 2014, Rubeena Jadwat Optometrist was born.” 

Operating her own practice, Rubeena’s enthusiasm for optometry is just as strong as when she first began. 

“ I believe my enthusiasm, my “vibe” and my customer interaction keep my patients happy. Customer service is something I strongly believe in and persevere to have. My rule is “Keep it Simple” and furnish your needs. There is no need for exorbitant fees and “fancy-schmancy” if a person cannot see with their spectacles once they have received them. Furthermore, I am young and that’s what I use to my advantage with teens and scholars. They can relate to me and I don’t have a clinical approach. I don’t want them to feel they are going to a doctor and be uncomfortable or scared. The feedback you get is amazing if you are easy-going and laid back. I am the queen of laid-back,” she enthuses.

Another facet which makes Rubeena stand out, is that she offers brilliant cash deals to suit everyone’s lifestyle and pocket, and she is also affiliated to all medical aids. 

“I pride myself in making sure you can walk out the practice happy, because you found the perfect frame to suit you and your budget. I don’t focus on high end only. Although we do have some super huge brands that would definitely appeal to you.”

With years of diverse and invaluable experience under her belt, you know you will receive premium eye care and excellent value for money, when visiting Rubeena Jadwat Optometrist.


“Rubeena is friendly, knowledgeable and very professional. Completely happy with my experience and will definitely recommend her.”


“Rubeena is very polite & professional.
Both herself & her receptionist are friendly & helpful.”


“I would highly recommend Rubeena! Fantastic with her work and always friendly and helpful!😀“.

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Contact Us

60 Murchison Street, 
CBD, Newcastle, 2940

034 312 1292